BAT（Basic Attention Token）
The project is based on the Brave browser to carry out the decentralized digital advertising business, which protects the user's privacy through the use of zero-knowledge proof, and at the same time can make the user's attention pay off. There is a unique concept in the Brave browser - attention. Brave uses the ANONIZE algorithm to count user behavior, such as clicking on the most links or staying on the site for the longest time. When Brave users watch advertisements or premium content, they will get BAT token rewards because they pay attention. The website owner will attract the attention of the users by advertising and high-quality content, and the system will reward them. The BAT tokens that users and website owners receive are derived from the merchant’s advertising costs.